Membership on the AdECN Exchange is limited to advertising networks. AdECN works only through its members, not directly with advertisers or publishers.
Members buy their seat on the exchange. This one-time, upfront payment covers the cost of the additional hardware and interface customization needed to serve the member. The cost of the seat varies, based on the member's projected volume and traffic quality.
AdECN charges all members a small transaction fee for every auction it runs. The transaction fee varies between $0.03 CPM to $0.015 CPM based on the volume of transactions from the individual member.
If one member provides the buyer and another member provides the seller, the fee is split between the two members. If a single member provides both the buyer and the seller, that member pays a single fee.
The exchange does not participate on a percentage or revenue share basis in the transaction, because it must remain a disinterested, neutral marketplace for its members.
The details of the seat cost and the transaction fees, as well as various terms and conditions, are contained in the AdECN Membership Agreement.