PEOPLE

Mr. Nahum is AdECN's Exchange Business Director. As the team leader responsible for business strategies for the AdECN Exchange, Mr. Nahum oversees revenue and cost analysis as well as setting performance benchmarks for AdECN. He is liaison for AdECN to the larger Microsoft online advertising platform and rallies the resources within Microsoft that are critical to AdECN's success. In his prior role as Director of Product Management for adCenter, Mr. Nahum identified AdECN as a target in Microsoft's advertising exchange strategy and drove the acquisition. After closing, he was asked to continue on as AdECN's Integration Director. In his Director of Product management role, Mr. Nahum led a team of product managers on search, contextual, and other components of Microsoft's Online Ad Platform. Previously, Mr. Nahum served as Director of Search Engine Marketing at SmartBargains, Inc., where his duties included managing revenue performance, budget development, cost analysis, and process control across all Pay Per Click Search Engines. Before that, he spent several years in product management and finance at Amazon.com, most notably having started the Amazon wireless phones store. Mr. Nahum holds an MBA from the Wharton School of the University of Pennsylvania and received a B.A. in Mathematics from Haverford College.

Mr. Ferreira was previously the Architect on the adCenter Paid Search application team and revamped the application stack including the architecture and delivery of the Jupiter framework (JFX) and made contributions on the WCF based services running a high transaction system. Most recently Mr. Ferreira was responsible for the Microsoft Advertising Foundation (MAF) SDK, using a S-a-a-S design, as well as adCenter's first desktop product. Mr. Ferreira also owned development of Paid Search Campaign Management and has been the consulting architect on an initiative to create a semi-hosted environment for the all external API's in the adCenter ecosystem. Prior to adCenter, Mr. Ferreira worked as Development Manager on projects ranging from a SOA management platforms (Alchemy), to learning and reporting systems (Roleguide, LMS etc). Before joining Microsoft in 2004, Mr. Ferreira was Senior Project Engineer at OgilvyInteractive, a leading advertising agency, working on web applications in both the J2EE and .Net stack for some major technology and pharmaceutical brands. Mr. Ferreira held various development and technology roles, including partner in a computer vending and consulting company, before joining Ogilvy in South Africa and moving to the US. Mr. Ferreira received a B.E. in Electronic Engineering from the University of Stellenbosch in South Africa

Mr. Marinello was previously Vice President, Software Development with United Online, where he had sole technical responsibility for client software used by 2.5 million subscribers in the company's dial-up, acceleration, and broadband client services (including NetZero, Juno, and Bluelight). Mr. Marinello led teams across the US and in India to re-engineer the client-side offline and online advertising framework and to re-architect to support compatibility with Microsoft's Vista. Mr. Marinello also guided the design and implementation of United Online's automated developer testing framework, and was a key contributor to its 3G efforts. As a consultant, Mr. Marinello designed and implemented significant additions to both Commission Junction's and Citrix's existing test framework and streamlined development processes and guidelines. Formerly at Callwave, Mr. Marinello was Engineering Director and managed the redesign and deployment of the company's Internet Answering Machine client to achieve zero-down-time, improve system failure visibility, and increase ease of system extensibility. Earlier in his career, Mr. Marinello was a Principle Software Engineer and Software Manger at Unisys (PulsePoint Communications), a Project Architect and Project Manager at Borland (Starbase Corporation), as well as manager and individual contributor to various software projects and companies. Mr. Marinello received a B.A. in Computer Science from the University of California, Santa Barbara.

Mr. Henry was the Director of Technology Operations for Commission Junction, a ValueClick company, for four and a half years where he directed the growth of their technical infrastructure to support over 11 billion impressions per month.  Prior to Commission Junction, Mr. Henry spent twelve years with Andersen Consulting / Accenture, most recently as a senior technology manager with their communications industry group where he managed technology operations for Teleworks, a four hundred seat solution center, and managed the technical infrastructure for multiple concurrent client projects.  Prior to Teleworks, Mr. Henry managed technical teams on projects for several communications clients including Pacific Bell, Bell Atlantic, Telecom Australia and Iridium.  Mr. Henry received a B.S. in Computer Science from Michigan State University.

Mr. Onorato is Test Manager for AdECN and leads the Quality Assurance Team. Prior to joining AdECN, Mr. Onorato was the Engineering Director of Software Quality Assurance at CallWave, where he built and managed the QA team from inception, aiding in regular profitability and CallWave's IPO in September 2004. Mr. Onorato co-authored the software development process, source code and release processes, and was critical in maintaining a high integrity product with every deployment. Mr. Onorato's career began at PulsePoint Communications, where he spent 16 years and was ultimately the Director Technical Operations, responsible for all of Technical Support, Field Support, Sustaining Engineering, and Training Departments. Previously, Mr. Onorato created PulsePoint's Technical Support and Sustaining Engineering department and was its head Manager in charge of developing and maintaining department procedures, service agreements, and building out the team. Originally, Mr. Onorato held several Technical Support and engineering positions at PulsePoint and, after multiple promotions, was tasked with Managing the department. Mr. Onorato is a graduate of the DeVry Institute of Technology's Digital Electronics Engineering Program.